House of Foils
Customer lifecycle enhancement
48 Automated Emails & Complete Rebrand.
House of Foils came to us with a brand-new look and a big goal — to completely reinvent their customer lifecycle. Their old automations weren’t on-brand, underperformed, and left money on the table.
In just two months, our team at Nwsflash:
Strategized the full customer journey across email and SMS
Designed and wrote every message to reflect their updated brand guide
Built and implemented 48 automated emails across 8 key flows
The Results
When design meets strategy, results follow.
+30% increase in email-attributed revenue
+148.6% lift in flow conversions
$1.70 revenue per recipient across all sends
40%+ of total store revenue driven by email
The new lifecycle didn’t just look good; it performed. Every email now feels like House of Foils: cohesive, creative, and conversion-driven.
Project Highlights
8 complete flows covering every stage of the customer journey
Full creative direction from design to copy
Klaviyo integration and performance optimization
On-brand visuals, personalized journeys, and SMS tie-ins for higher engagement
