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Dr. Squatch Just sold for 1.5B

Here's How They Did It…

With bold, witty branding (think Liquid Death, but for soap), they turned men’s hygiene into something guys actually brag about. This teardown breaks down how they built a cult following — with viral ads, limited drops, and merch-worthy bar soap.

Want to see how a niche DTC brand made natural soap mainstream? Dive in.

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Want to see how Dr. Squatch built a billion-dollar soap brand with bold emails and smart strategy? Enter your email to access the full breakdown.

Pro tip: If you click out, reload page to enter details again.

Want to see how Dr. Squatch built a billion-dollar soap brand with bold emails and smart strategy? Enter your email to access the full breakdown.

Pro tip: If you click out, reload page to enter details again.

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